Spotlight: L.E.S. Youthmarket's Phylisha Conyers

At the end of last month, during the busy season at Youthmarket, we visited our Lower East Side Youthmarket which is in partnership with Henry Street Settlement, whose mission is to ”open doors of opportunity for Lower East Side residents and other New Yorkers through social services, arts and health care programs.” This market is open on Thursdays through November 21st, from 1:00 pm to 7:00 pm.

What is Youthmarket? It is a network of urban farm stands operated by neighborhood youth, supplied by local farmers and designed to bring fresh fruits and vegetables to communities throughout New York City. Youthmarket offers families in NYC increased access to farm fresh food, youth in these areas earn money and learn small-business skills, and farmers in the New York City region continually achieve higher revenue through access to under-served markets.
 


 

It was a hot, sunny Thursday afternoon, the type that makes you slow and lethargic, with the heat like an inescapably stifling blanket. But as we approached the Lower East Side Youthmarket on Grand Street, there was no sign that the summer’s worst had done its work. There was a flurry of activity. Everywhere else along the block it was empty and quiet, but the farm stand was a hub of lively chatter and busy hands.

We found Phylisha Conyers busily stringing together small cards with vegetable names written on them, to be used as signs indicating the type and cost of produce displayed. She agreed to a quick interview while her hands continued to be productive, without missing a beat.

 

 

 

How did you get involved with GrowNYC's Youthmarket?
I heard about the Youthmarket program from one of my Project RISE supervisors at the Henry Street Settlement. I am working towards getting my diploma there. When I heard about Youthmarket, I thought: “Okay that seems interesting!” I mean this is something I've never done before and I wanted the experience.

I tried it out with my sister, Tiana Conyers, who’s in the same program with me. We went to orientation, which was about 9 hours long, but really interesting. So I agreed to join. 

What has the experience been like so far?

I’ve been here since July 10th of this year. It’s been really cool. In the beginning it was a bit overwhelming. When we began set up, there were so many people lined up already - we hadn’t even started yet! But I figured it out and learned a lot along the way, so the customers are always taken care of. The market is open every Thursday, so you’ll find me here!

What is your favorite item on sale here today?

I would have to say…the plums and the kale. The plums are so sweet.

(Phylisha's sister, Tiana Conyers, chimes in) Tiana: Say the peaches. They’re better.

Phylisha: I like the plums the best. As for kale, we never tried it before working here, but we recently tried juicing it and it was so good.

Tiana: Also, the corn here is so different from regular supermarket corn. Frozen corn is like dead corn compared to this! One other thing I learned is about carrot tops: you should use them. People often throw them away but I learned we can make delicious pesto with it. We cook together every week. I believe we’re doing collard greens today.

 

 

In your spare time, what hobbies do you have?

Right now I’m really interested in photography. It would be cool to become a photographer someday. Aside from photography, I also love make-up. I do that for fun, to be creative.

What do you believe is the importance of what you do here? 

Reaching out to the community, to people who are struggling, to those who don’t have access to things others do - I feel it’s so good to help them. People come here and buy their food every week, and it’s so good to serve them here on a regular basis. We have friendly customers and I love seeing them.


The Lower East Side Youthmarket is located on Grand Street between Pitt and Willett Streets, Manhattan. It is in operation every Thursday through November 21st, from 1:00 p.m. to 7:00 p.m.

Farm Aid 2013 Highlights

February 21, 2014
Posted in Greenmarket | Tagged youthmarket, farm aid

Farm Aid has just released a highlights video from the press event at their 2013 conference in Saratoga Springs, NY.  

GrowNYC's Youthmarket program, which has run a farm stand at Farm Aid for the past few years, is joined on the dais by Farm Aid President and co-founder Willie Nelson, Neil Young, John Mellencamp, Dave Matthews, Jack Johnson, Farm Aid's Executive Director Carolyn Mugar.

Check out the video and learn more about Youthmarket!

NYC Teens take "Fast Food IQ Test"

In preparation for the 2012 Youthmarket season, GrowNYC brought together more than 50 young people from across the city to learn about food, agriculture, and the basics of running a farm stand. Incoming youth-staff read nutrition labels and took a  “Fast Food IQ Test” with David Saphire from our Learn It, Grow It, Eat It program and discussed inventory planning, outreach strategies, and small business math with experienced Youthmarket Managers. Youth also sampled the best of the season during a produce tasting that familiarized them with the products they’ll be selling, and they ended the day with a tour of the Union Square Greenmarket, where they chatted with farmers, saw different ways of creating attractive product displays, and learned the secret to keeping vegetables looking fresh on hot summer days. GrowNYC’s 11 Youthmarkets all open this week for the 2012 season, and all of them feature fresh produce grown by Greenmarket farmers. Teens identified by our community partner organizations learn valuable job skills and earn their own money while providing their friends, family, and neighbors with access to fresh, healthy, local foods. Visit our website to find a Youthmarket near you!

Farm Aid gets a Youthmarket

August 18, 2011
Posted in Greenmarket | Tagged youthmarket, farm aid

This year, Farm Aid held its 26th annual benefit concert in Kansas City, and GrowNYC joined in the festivities by programming a Youthmarket farm stand at the show, giving more than 25,000 concert goers the opportunity to purchase farm-fresh food produced by Kansas City-area farmers, bakers, and beekeepers.

In the months leading up to the Farm Aid show, GrowNYC reached out to farmers and youth organizations in Kansas City and neighboring regions to supply and staff the stand. The day of the show, the Youthmarket stand offered a variety of items such as roasted corn, bison jerky, baked goods, candied pecans, honey products, and fresh berries, peaches, apples, and tomatoes. Traffic at the stand was considerable all day, and GrowNYC was able to make a donation to Farm Aid after paying youth staff and purchasing more than $3,000 worth of food from local producers.

Learn more about Youthmarket.

Bronx Youthmarket cartoon from The Riverdale Press

March 7, 2011
Posted in Greenmarket | Tagged youthmarket

Cartoonist Michael X. Martin recently featured GrowNYC's Kingsbridge Heights Youthmarket in a cartoon for The Riverdale Press. Check it out above!

The Kingsbridge Heights Youthmarket will be open on Fridays from July 8th to October 28th. Stay tuned for more info throughout the summer!

Learn It, Grow It, Eat It on LunchNYC

November 22, 2010

NYC Media, the official television, radio and online network of the City of New York, recently profiled Learn It, Grow It, Eat It on LunchNYC.

Our part starts at 6:40. Check it out!

Learn It, Grow It, Eat It students in the garden and at market

October 20, 2010

We started our Learn It, Grow It, Eat It (LGE) program in 2005 as a collaboration between our community garden and environmental education programs. LGE students, from four high schools in the Bronx and one in Manhattan, take part in a three-part program: growing food in local community gardens; receiving nutrition education, which they then use to perform health-related outreach activities in their schools and neighborhoods; and operating a Youthmarket community farm stand where they sell the food they grow. Today was the second to last day at their Youthmarket, but the market was still full of produce from their garden. The last market day of the season is next Wednesday, October 27th, at Boston Road and 169th St from 10 AM to 2:30 PM. Take a look at some photos from their garden at Wishing Well Community Garden and from their Youthmarket.

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