Farmer Assistance

Greenmarket's Technical Assistance Program 

FARMroots provides both aspiring and established Greenmarket farmers with business technical assistance and training designed to ensure the long-term viability of participating farms and farmland.  Technical assistance is provided through both in-house services and through the engagement of cost-shared consultants. 

FARMroots was founded as a direct response to the wide range of technical assistance needs identified by Greenmarket producers in the Farmers on the Edge report, co-published with the Open Space Institute and with funding from the Doris Duke Charitable Foundation. As a technical assistance project FARMroots’ was a natural extension of our existing New Farmer Development Project, which supported aspiring immigrant farmers to start their own farm businesses. The two programs joined under the FARMroots name in 2012.

Project Services
FARMroots offers a wide range of Beginning Farmer programming, as well as Technical Assistance support for established producers in the following key areas:

• Farm Succession and Land Transfer
• Financial and Business Planning
• Legal Assistance
• Strategic Marketing
• Access to Capital
• Food Safety and Risk Management

Project Eligibility
Our program is open to all producers that sell through the Greenmarket Farmers Market system or through Greenmarket Co wholesale. Please contact Gabriela Pereyra, Program Coordinator, for more information at

Sign Up for the FARMroots Newsletter
Each month our FARMroots team compiles resources, opportunities and issues relating to farming in the Northeast to help keep our community engaged and informed.

View the newsletter archives here.

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On this day 50 years ago, 20 million people across the country joined together to fight for a better future for our environment in what became the first Earth Day. The Council on the Environment of New York City (CENYC), now GrowNYC, was born out of the spirit of that day in 1970. 

  • Food Access & Agriculture

    Our network of Greenmarket farmers markets, Youthmarkets, Fresh Food Box pick-ups, and Greenmarket Co. ensures that all New Yorkers have access to the freshest, healthiest local food.

  • Conservation

    We provide food scrap drop-offs, clothing collections, Stop 'N' Swap® community reuse events, and zero waste trainings to make resource conservation easy for all.

  • Green Space

    We build and rejuvenate community & school gardens in all 5 boroughs, and support even more gardens through volunteer days, technical assistance, school garden grants, & more.

  • Education

    We foster future environmental stewards by providing 66,000 children each year with programs that provide meaningful interactions with the natural environment.