Who doesn't like a delicious dinner done for a dime? Eating on a budget at your local Greenmarket doesn't have to break the bank. At GrowNYC, we pride ourselves on serving the community of New York City by offering fresh, healthy and local fruits, veggies, dairy, baked goods, meats and more. This holiday season we're making it easy for shoppers to make tasty and affordable dishes for two or twenty!
Every Monday starting at noon at our Union Square Greenmarket we’re highlighting special cooking demonstrations we’re calling Affordable Eats. It's a Greenmarket series that addresses the concerns of shoppers that are working to feed their families healthy meals on a fixed budget. After visiting the market for an Affordable Eats demo, shoppers will come away with a host of ideas for simple, market-fresh and affordable meals that average around $2.50 per serving. With the holiday season fast approaching, we understand many shoppers are conscious of where every dollar of their budget goes. Let us make cooking dinner easy for you by picking the ingredients, highlighting the low cost and offering instructions on how to prepare it. We can help you elevate your plate without emptying your wallet!
Stop by on Mondays to catch an Affordable Eats cooking demonstration and see for yourself how tasty and affordable shopping at a Greenmarket can be.
Marcel Van Ooyen, Executive Director of GrowNYC, welcomes Senator Kirsten Gillibrand and fellow anti-hunger advocates to Union Square.
On Monday, the Union Square Greenmarket hosted New York Senator Kirsten Gillibrand and Marcel Van Ooyen, executive director of GrowNYC, as well as anti-hunger advocates including chef Tom Coliccio and Joel Berg, executive director of New York City Coalition Against Hunger. The Senator announced the introduction of her proposed amendment to the 2012 Farm Bill, challenging the $4.5 billion in cuts to SNAP (Food Stamps) over the next ten years.
"This Farm Bill is much more than a set of esoteric numbers. It’s very much about the decisions we are making regarding economic growth, regarding our agriculture industries, and the moral obligation we have to our families that are at risk," said Senator Gillibrand. "Food stamps are an extraordinary investment because for every dollar that you put into the SNAP program, you get out $1.71. Under the current bill, families in New York will lose about $90 a month in their food stamps, which means in the third week of the month, many families’ children will go to school hungry. It also means less food on a kitchen table for children. I have very grave concerns about what that says about us, and what we’re going to do about it."
As Greenmarket shoppers know, Food Stamps are a critical component of GrowNYC's Greenmarket program. 90% of our markets accept EBT/Food Stamps, ensuring that all New Yorkers have access to healthy local food, and these dollars provide an important revenue source for Greenmarket farmers. Since 2007, Greenmarkets around the city have seen a steady increase in sales made at market with Electronic Benefit Transfer cards.
"Over the course of the last five years, GrowNYC's EBT initiative has resulted in $1.53 million in revenue to farmers, generating an estimated $2.8 million of regional economic activity according to the USDA," said Marcel Van Ooyen, Executive Director of GrowNYC. "The exponential growth of EBT dollars spent at our Greenmarkets since 2007 demonstrates an ever increasing demand from all New Yorkers for fresh, healthy food. By providing access to the freshest food available, the food stamp at farmers market program plays a major role in curbing diet related disease, and ensures a healthier lifestyle for all citizens while simultaneously supporting regional agriculture. The proposed cut to the food stamp program would mean a devastating loss to farmers, as well as the families who need this assistance the most."
Read the full press release from the event, and watch the video below of Senator Gillibrand as she introduced her amendment on the Senate floor yesterday.
The Union Square Greenmarket will host acclaimed author Joel Salatin for a free Q&A and book signing at the Union Square Pavilion on Wednesday, November 2nd, from 11:30 AM to 1:00 PM.
Salatin, whom you may recognize from his appearances in Food Inc. or The Omnivore’s Dilemma, will be signing copies of his new book, Folks, This Ain’t Normal. He was recently profiled in Time Magazine.
On Saturday, Market shoppers at Union Square indulged their sweet tooths on candy apples donated from Terhune Orchards, Locust Grove, and Migliorelli Farms and candied by Deb Gavito, owner of Body and Soul Bakery.
Thanks to our wonderful Greenmarket volunteers, who were painting faces and distributing apples all day.
Marc Evan and Chris Soria from Maniac Pumpkin Carvers came out to the Union Square Greenmarket on Saturday and carved two 150-pound pumpkins. Amazing!
These locally-grown ghoulish gourds will be on display at the market all week so stop by and see them. Sugar pumpkins, jack-o-lanterns, and decorative squash are available at most Greenmarkets from now until Thanksgiving.
The Union Square Greenmarket had a different kind of green visitor on Tuesday: Sesame Street’s Rosita la Monstrua de las Cuevas, the first bilingual muppet, dropped by the Norwich Meadows stand to teach kids about healthy eating.