Our network of farmers markets, Youthmarkets, Fresh Food Box pick-ups, and Greenmarket Co. ensures that all New Yorkers have access to the freshest, healthiest local food.
Chris came to GrowNYC in 2009 after 2 years of small scale fruit and vegetable farming in Costa Rica and a childhood on his dad's farm in Danbury, CT. After a season as a Greenmarket manager, Chris joined the team of the New Farmer Development Project, where he helped to identify, educate, and support immigrant farmers to start environmentally and economically sustainable farms within 200 miles of NYC. In 2010 Chris stepped into the role of Beginning Farmer Coordinator, where he managed workshop, mentorship, business training, and microloan programming for aspiring farmers.
In his current capacity as FARMroots Director, Chris works to develop and manage technical assistance programming for both beginning farmers and established farmers who sell through the Greenmarket Program, with a specific focus on land transition, succession, and marketing projects.
You can reach Chris Wayne at:
Maria del Mar Rojas
Beginning Farmer Program Manager
Maria Rojas manages FARMroot's Beginning Farmer Program. As part of her work at Greenmarket, Maria provides direct technical assistance in marketing and business development to established farmers and works on training aspiring farmers to start viable farm businesses. Prior to assuming her role at FARMroots Maria co-founded and directed, I♥H20, a non-profit with a mission to educate and inspire water conservation in New York, where she ran multiple initiatives, such as 'Anybody of Water', an anti-fracking campaign in New York State. Maria has worked as an educator for the City Parks Foundation, The Science Barge and the Brooklyn Botanical Garden, training youths and adults in urban farming and sustainable development, and is currently co-teaching Farm Beginnings, an Ag business training course for aspiring farmers. Maria holds a BA in Environmental Studies and Philosophy from Middlebury College.
You can reach Maria Rojas at:
(p) 212.788.7900 x 288
Business Planning & Legal Specialist
Jack grew up in Midwestern farm communities and moved to New York City for college. He stumbled on his first Greenmarket while exploring the Bronx by bicycle and was inspired by the urban-rural connection around fresh food. In 2012, Jack enrolled in law school to support regionalized food systems and advocate for small farmers. He was a legal intern for FARMroots in the summer of 2014, revising leases, drafting curriculum for the Farm Beginnings course, and researching farm labor law. In his position as Business Planning Specialist, Jack assists Greenmarket producers with cash flow management, business formation, land tenure, and farm succession. Jack holds a Juris Doctor and Master of Environmental Law & Policy from Vermont Law School.
You can reach Jack Hornickel at:
(p) 212-788-7900 x265