Greenmarket

The Greenmarket Experience at the Hyatt Union Square

GrowNYC recently released The New Greenmarket Cookbook by Gabrielle Langholtz, a collection of one hundred seasonal recipes from today’s top chefs and culinary minds. In light of this exciting occasion, Hyatt Union Square New York is celebrating its neighbor with The Greenmarket Experience. Guests who book this experience package will receive a robust sampling of, and introduction to, what this beloved green oasis in the heart of Manhattan has to offer.

Guests will receive:

  • A Greenmarket Wheat Beer from Brooklyn Brewery, which is grown from 70% New York State-grown wheat and barley
  • A $20 shopping credit to use at the Greenmarket throughout their stay,
  • A Hyatt Union Square New York canvas bag to tote their loot, and
  • A guide featuring interesting background on GrowNYC and its vendors.
  • The New Greenmarket Cookbook.

This package has been carefully curated to demonstrate the hotel's alignment with the GrowNYC initiatives, which include supporting family farms, farmers, markets, gardens, recycling, and education.

Talkin' Turkey

Do you have any idea what goes into raising a turkey? When talking about the birds that have become so synonymous with this time of year, we realized we didn’t know much, either. Luckily, we have access to some of the best turkey farmers in the region, so we rushed right over to Zaid Kurdieh of Norwich Meadows Farm and Maria Quattro of Quattro's Game Farm to learn exactly what goes into raising the centerpiece of many Thanksgiving tables.
 
For Quattro’s Game Farm, everything starts from the egg. They keep their favorite birds from the past year and mate them, selecting the eggs that will go on to be the next year’s Thanksgiving turkeys. The eggs are then incubated, hatched, raised, and processed on the farm. Norwich Meadows Farm also raises and processes on the farm, but buys their turkeys when they’re poults, getting them when they’re newly hatched and raising them from there and from what we’ve heard, raising turkeys is a lot of work. A friend of Zaid’s warned him when he first started to raise turkeys that “a turkey in its first few weeks of life is just looking for a place to die.” Sounds harsh but, in fact, during those first couple of weeks, the farmers have to keep a constant eye on the poults – ensuring they eat their food, making sure they don’t drown in their drinking water, and preventing them from commingling with the chickens. Unfortunately, even with keeping a constant eye on them, a lot of them still won’t make it. This year, Zaid started with around 190 poults and will be processing around 140. 
 
After four weeks, the critical time for a poult has passed and the turkeys are much more independent, although the farmers can’t relax too much. Turkeys are feisty creatures that have a herd mentality and have been known to take down electric fences without too much effort, electric jolts and all. Plus, heritage breeds and wild turkeys fly (domestic ones, not so much). Not far, mind you, but they still fly. It is for this reason that Zaid only raises domestic turkeys. He doesn’t want his turkeys to fly off his property and onto a nearby road where they could get hit by a car. Quattro’s raises domestic, heritage, and wild turkeys but they also have a lot of property and are not as worried about them getting hit by cars. They do, however, end up picking them up from neighboring farms fairly regularly. In fact, on the day we spoke with Maria she told us the heritage turkeys had once again made their way onto their neighbor’s farm and her father had gone to retrieve them. I guess we can’t blame the birds for wanting to spread their wings a little bit! 
 
After they've hatched and lived through the early weeks, eaten well, roamed freely while avoiding colliding with a car or being eaten by a predator and are generally speaking, happy and healthy, it’s time for processing and delivery to New York City Greenmarkets. Both Quattro’s and Norwich Meadows have on-farm processing and control the process from start to finish. Quattro’s is a much larger operation than Norwich Meadows and raises around 400 turkeys so it can sometimes take a few days to finish processing them all. Norwich Meadows processes far fewer turkeys but they are also Halal, so only Zaid can process the turkeys. It takes him at least a day to get through all of them. Then comes the plucking, the cleaning, and the packaging. 
 
As you can see, there is a lot of hard work that goes into raising and processing each of these birds but it is all worth it for these farmers so you can have the best tasting bird out there on your table. The turkeys Greenmarket farmers sell you have lived healthy, well-fed, wandering-outside-in-the-sunshine kind of lives, and they undoubtedly taste better for all of those reasons. Plus, it’s pretty great to know that the turkey you enjoy on Thanksgiving was raised and processed by the same person that sold it to you. You can ask the farmers questions about exactly how the turkeys were raised, what kind of food they ate, and even hear fun stories about the turkeys roaming (or flying) free and they’ll know the answers. When you buy directly from a local, family farm, you know they care and want the best not only for their turkeys but also for their customers.
 
We’d be remiss to leave out how Zaid and Maria celebrate Thanksgiving on the farm. Zaid takes one of his birds to his sister’s house, where she cooks it the traditional method by roasting it in the oven. Turkey isn’t too common in Middle Eastern culture (Zaid’s mother is American and his father is Palestinian), but they still eat it once a year on Thanksgiving. Maria’s grandmother, Carmella (the owner of the farm), has cooked Thanksgiving turkeys for years so it’s just second nature to her. She stuffs the turkey and roasts it. One thing she doesn’t do? Brine her turkeys. Maria explained that the salt in the brine gets into the meat and masks the natural flavor of the turkey. “If you’re paying for these delicious turkeys, why would you want to hide the flavor?” Maria asked. 
 
As we all sit down with our family and friends to celebrate around nature’s delicious fall bounty, let us all remember to be thankful for our farmers and the hours they toil each year to bring us city dwellers fresh, delicious, healthy food. We’re also pretty grateful we’re not going to get a call from the neighbor during dinner to come pick up a wayward flock of turkeys!
 
For more information on our Greenmarket turkey producers, visit our Turkey buying Guide here.

Greenmarket Turkey Buying Guide 2014

Thanksgiving is just around the corner—November 27th, to be exact—and turkey orders are already filling fast! Find out below what local farms are bringing pasture-raised Thanksgiving turkeys to your neighborhood Greenmarket.

Dipaola Turkey

Breed: Broad Breasted White (parts and sausage also available)
Where to order and pick up: At the Greenmarket locations below or by preordering at dipaolaturkey@gmail.com. Details on ordering via email here
www.dipaolaturkeyfarm.com

79th Street Sundays, 11/23
97th Street Friday, 11/26 
Abingdon Square Saturdays, 11/22
Brooklyn Borough Hall Saturday, 11/22
Carroll Gardens Sundays, 11/23
Columbia Sundays, 11/23
Cortelyou Sundays, 11/23
Forest Hills, 11/23
Fort Greene Saturday, 11/22
Grand Army Plaza Saturday, 11/22 

Greenpoint Saturday, 11/22
Inwood Saturday, 11/22
Jackson Heights Sunday, 11/23
St. George Saturdays, 11/23
Tompkins Square Park Sundays
Tribeca Saturday, 11/22
Union Square Wednesday, 11/26

† Market open Wednesday before Thanksgiving for pick-ups.

Arcadian Pastures

Breed: Broad Breasted White
Where to order: Union Square Greenmarket Wednesdays, Greenpoint/McCarren Park Saturdays, Grand Army Plaza Saturdays
Where and when to pick up: Greenpoint/McCarren Park on Saturday, 11/22; Grand Army Plaza, 11/22; Union Square Greenmarket on Wednesday, 11/26
www.arcadianpastures.com

Garden of Spices

Breed: Broad Breasted White, and goose for Thanksgiving and Christmas
Where to order: Abingdon Square Greenmarket Saturdays and Union Square Greenmarket Wednesdays, pre-order at gardenofspices@gmail.com
Where and when to pick up: Union Square Greenmarket on Wednesday, 11/26 (no pick-ups at Abingdon Square Greenmarket)

Norwich Meadows

Breed: Great White; Certified Organic.
Where to order: Union Square Greenmarket Mondays, Fridays and Saturdays and Tompkins Square Greenmarket Sundays 
Where and when to pick up: Union Square Greenmarket Friday, 11/21; Saturday, 11/22, Monday, 11/24; Wednesday, 11/26 and Tompkins Square Greenmarket Sunday, 11/23
www.norwichmeadowsfarm.com

Roxbury Mountain Maple 

Breed: Dutch Broad Breasted White
Where to order: Union Square Greenmarket Mondays and Wednesdays, Columbia University Greenmarket Thursdays, 97th Street Greenmarket Fridays or by calling 607.538.1500
Where and when to pick up: Union Square Greenmarket Monday, 11/24 and Wednesday, 11/26; Columbia University Greenmarket Re-scheduled to Tuesday, 11/25 and the 97th Street Greenmarket re-scheduled to Wednesday, 11/26 
www.roxburymountainmaple.com

Quattros Game Farm

Breeds: Wild, Broad Breasted White, Bourbon Red
Where and how to order: Union Square Greenmarket Saturdays or call 845.635.2018
Where and when to pick up: Union Square Greenmarket on Saturday, 11/22 or Wednesday, 11/26
www.quattrosfarm.com

Stannard Farm

Breeds: Broad Breasted White 
Where and how to order: Columbia University Greenmarket Thursdays and Sundays, Tompkins Square Park Greenmarket Sundays, 92nd Street Greenmarket Sundays
Where and when to pick up: Columbia University Greenmarket Sunday, 11/23 and re-scheduled Tuesday market, 11/25; Tompkins Square Park Greenmarket Sunday 11/23; 92nd Street Greenmarket Sunday, 11/23

Tamarack Hollow Farm

Breeds: Broad Breasted Bronze, Bourbon Red
Where and how to order: Union Square Greenmarket Wednesdays or by emailing tamarackhollowfarm@gmail.com
Where and when to pick up: Union Square Greenmarket on Wednesday, 11/26
www.tamarackhollowfarm.com

Violet Hill Farm

Breed: Broad Breasted White, Bourbon Red, Narragansett (limited quantity!)
Where and how to order: Union Square Greenmarket Saturdays, online at www.violethillfarm.com or by emailing vhmeat@gmail.com
Where and when to pick up: Union Square Greenmarket on Saturday, 11/22 or Wednesday, 11/26
www.violethillfarm.com

Greenmarket Schedule Changes Thanksgiving Week

It's almost our favorite food holiday, THANKSGIVING, and the markets are abundant with all of the ingredients you need for a delicious meal. We will have some schedule changes to accomodate shopping schedules, see below.  

All Thursday and Friday Greenmarkets are CLOSED November 27th & 28th: no farmers or food scrap/textile collections on any days where markets are closed. 

*Market days with an asterisk mean it's a special market that has been rescheduled from a Thursday/Friday so that customers have an opportunity to shop for Thanksgiving ingredients.  There are NO food scrap/textile collections on any days where markets are rescheduled.  

MANHATTAN
City Hall Greenmarket: Open Tuesday & *Wednesday (Closed Friday)
Bowling Green Greenmarket: Open Tuesday & *Wednesday (Closed Thursday)
Tucker Square Greenmarket: Open *Wednesday & Saturday (Closed Thursday)
Columbia University Greenmarket: Open *Tuesday, Open Sunday (Closed Thursday)
97th Street Greenmarket: Open *Wednesday (Closed Friday)
Union Square Greenmarket: Open Monday Wednesday, Saturday (Closed Friday)
Staten Island Ferry Terminal Greenmarket: Open Tuesday (Closed Friday)

Brooklyn 
Grand Army Plaza Greenmarket: Open *Wednesday & Saturday
Brooklyn Borough Hall Greenmarket: Open Tuesday & Saturday (Closed Thursday)

A Greenmarket at the Crossroads of the World

You’ve always come to Times Square for the lights, entertainment, and energy – but now you can come for fresh, local New York State products too!

GrowNYC, Times Square Alliance, and Taste NY are coming together to present the Times Square Greenmarket: Farm to TSq on Thursdays from 10/16 to 11/6 from 8am to 5pm on Broadway between 42nd and 43rd Streets.

Complete with fresh fruits, yogurt drinks, jams, honey, maple syrup and baked goods all grown and produced in New York State, the all-day Times Square Greenmarket will give patrons a chance to eat seasonally inspired dishes sold by neighborhood restaurants and sip on beer, wine and hard cider while jamming to live music.  Food, music and family activities will make the Times Square Greenmarket a great event for New Yorkers of all ages. Cooking demonstrations will be presented by Havana Central and The Lambs Club among others, each Thursday from 11:00 AM until 1:00 PM.

View the full market flyer.

Times Square Greenmarket: Farm to TSq Schedule

Thursday, October 16
Location: Broadway between 42nd and 43rd Streets
Cooking Demonstration (11:00AM - 1:00PM) provided by: Havana Central at Times Square

Thursday, October 23
Location: Broadway between 42nd and 43rd Streets
Cooking Demonstration (11:00AM - 1:00PM) provided by: The Lambs Club at Times Square

Thursday, October 30
Location: TBD
Cooking Demonstration (11:00AM - 1:00PM) provided by:  TBD

Thursday, November 6
Location: Broadway between 42nd and 43rd Streets
Cooking Demonstration (11:00AM - 1:00PM) provided by: TBD

Night Markets are back this fall

Fall Night Markets!

Union Square Mercato Notturno: Tasting Italian History 
Union Square Greenmarket - 17th Street btw Park & Broadway (north plaza) 
Friday, October 10th
4pm-8pm

Participating Mercato Notturno Restaurants:
Pizza Moto 
Otaleg!
Otto 
The Pavilion 
Ends Meat
Parmacotto

AND

Union Square Cider Week Night Market
Union Square Greenmarket - 17th Street btw Park & Broadway (north plaza) 
Friday, October 24th
​4pm-8pm

Participating Cider Week Night Market Restaurants:
Maysville
Northern Spy
The Pavilion
Queens Kickshaw
Taco Santo

These events are free and open to the public and hosted in collaboration with the Union Square Partnership.

When cows fly…

You can now find a little piece of the Hudson Valley on your next JetBlue flight. Ronnybrook Dairy’s blackberry drinkable yogurt is available now on select JetBlue flights to California departing from JFK Airport in New York City and Boston’s Logan International.

Ronnybrook Dairy, located in the Hudson Valley in Ancramdale, New York has been selling at GrowNYC’s Greenmarkets for many years and shoppers can’t get enough. Each market morning, they line up to exchange last week’s bottles and stock up on the dairy’s farm fresh Creamline milk and chocolate milk, ice cream, butter, yogurt and cheeses. Long a favorite of Greenmarket shoppers and staff alike, Ronnybrook’s yogurt drink is the perfect snack to enjoy on your next JetBlue flight out west!

Find out which markets Ronnybrook attends here.

Fresh Foodbox profiled in the Observer

GrowNYC's Fresh Foodbox program was recently profiled in a New York Observer article entitled "Overpriced and Underserved: How One Group is Fighting Food Deserts in NYC."  We couldn't have said it better ourselves!

In a city that seems to have a grocery store or fruit stand on every block, it might be surprising to learn that fresh produce is often inaccessible to many New Yorkers. But in areas known as "food deserts," quality produce is difficult to find, especially on a budget. Fortunately, an expanding program at GrowNYC is striving to make eating fruits and vegetables cool, accessible and affordable again.

Each FoodBox includes a fruit, a cooking green, a raw green, an aromatic (i.e. garlic, scallion, onion), and 5-8 fresh and seasonal vegetables. Ms. Tucker claimed that buyers are often surprised by how much food is actually in a FoodBox — enough to feed a family of four for a week when supplemented with grains and proteins.

Although Fresh FoodBox is aimed at underserved areas throughout the city and accepts EBT/SNAP benefits in addition to cash and credit/debit, Ms. Tucker pointed out that areas lacking access to quality produce are not necessarily located in poorer neighborhoods.

"We have a FoodBox [site] on the Upper East Side,” Ms. Tucker noted “… [Participants] are so excited because everything in the area is Coach handbag stores, but you can’t buy an apple."

Read the article!

Health Bucks are Back!

From now until November, while supplies last, for every $5 you spend with your EBT card at one of our Greenmarkets, you will receive a $2 Health Bucks coupon good for purchasing fresh fruits and vegetables in the market.

The Health Bucks initiative was developed by the NYC Health Department District Public Health Offices and in 2013, GrowNYC’s Greenmarkets distributed over $260,000 worth of Health Bucks at 51 market locations. The increase of 40% in buying power can help increase a Food Stamp budget and encourage shoppers to spend more of their monthly Food Stamp allotment on fresh produce from the market. Overall, this innovative program helps GrowNYC/Greenmarket provide additional opportunities for shoppers to access fresh and affordable produce in NYC.

Ever wondered if you might qualify for EBT/Foodstamp benefits? There are over 500,000 people in New York City that qualify for EBT/Foodstamps but do not receive them. Several of our markets will be holding EBT screening sessions throughout the summer to help New Yorkers find out if they qualify for Foodstamps and provide them with resources on how to file for those benefits. Partners including The New York City Coalition Against Hunger, The Food Bank of New York City, and The Met Council will be on hand at Union Square Greenmarket through the end of August on Mondays and Fridays from 9 am to 2 pm and at other markets throughout the summer and fall. Visit your local market webpage to find out if they will be hosting an upcoming screening.   

Learn more about GrowNYC's EBT and Food Access programs.

The New Greenmarket Cookbook is here!

Just in time to guide you through the abundance of summer at Greenmarket, with bright berries, crisp pole beans, and every size, shape and color of heirloom tomato, The New Greenmarket Cookbook has arrived!

Written by Gabrielle Langholtz, the book shares recipes from 100 of our favorite chefs. These dishes spotlight seasonal, local ingredients – from fluke to freekeh to fingerlings - available at what Chef Michael Anthony calls, "one of our most precious resources in New York City."

Beyond recipes, the book offers 20 stories of Greenmarket farmers, fishers, millers, sugarmakers and beekeepers. Nevia No of Bodhi Tree Farm divulges the secrets behind her impeccable farmstand, and Chip Kent of Locust Grove Fruit Farm tells tales of Union Square’s local color in the early days of Greenmarket. The chefs within the book’s pages are some of these farmers’ very best customers, encouraging them to grow new things and eagerly gobbling up the farmers’ own experiments. The New Greenmarket Cookbook celebrates these relationships as well as providing delicious recipes simple enough for the home cook.

You’ll find it at every retailer and at your neighborhood Greenmarket. Keep checking this page for details, and happy cooking!

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