GrowNYC was thrilled to host US Department of Agriculture’s deputy secretary, Krysta Harden, for a tour of our Union Square Greenmarket and lunch on Monday, June 1. Despite the torrential downpour, Deputy Secretary Harden spent plenty of time walking around the market, sampling products and chatting with Greenmarket farmers about the challenges and rewards of farming in our region.
Harden herself comes from three generations of farmers in southwest Georgia, and you can hear it in her accent. As Deputy Secretary, she has placed a large focus on ensuring the success of the next generation of farmers and recognizes that in today’s dynamic business climate farmers need more than just a passion for the land but also practical business training and access to land and capital.
GrowNYC's FARMroots Director, Christopher Wayne, introduced her to several graduates of our FARMroots beginning farmer training program, including Nestor Tello of Tello’s Green Farm in Coxsackie, NY, one of the very first graduates of the program, as well as Jane Hodge, Karen Washington, and Michaela Hayes, three of the women who now operate Rise & Root Farm in Chester, NY and recently graduated from the program.
L to R: USDA Deputy Secretary Krysta Harden, Cheryl Huber (GrowNYC Greenmarket), Nestor Tello (Tello’s Green Farm), Christopher Wayne (GrowNYC FARMRoots), Jane Hodge, Michaela Hayes & Karen Washington (Rise & Root Farm), Olivia Blanchflower (GrowNYC Wholesale and Distribution), Mark Izeman (NRDC), Dennis Derryck (Corbin Hill Farm), Marcel Van Ooyen (GrowNYC)
Additionally, Harden spoke with female farmers from Ole Mother Hubbard Dairy and Apple State Hilltop Family Farm who have worked with FARMroots to implement strategic marketing plans intended to help increase their at-market sales. These women shared their personal journeys into agriculture as well as some of their delicious products. She invited them to participate in the new Women in Agriculture mentoring program that she launched at the USDA to provide a forum for sharing experiences and best practices.
On a more personal note, the deputy secretary loved the rainbow carrots she found at Norwich Meadows Farm and said turnips are her favorite vegetable. She remarked that the farmers market is one of the only places where you can get them with the delicious tops still attached!
The Wholesale Greenmarket is now open for the 2015 season! Buy fresh, affordably-priced plants, flowers, and produce direct from farmers from New York State and New Jersey.
The market is open from Tuesday to Saturday, 2am-8am: the early morning hours are tailored to buyers such as food retailers and restaurants, but the Wholesale Greenmarket is open to the public. Whether you are a business owner or a home gardener, a community organization or just cooking for a big family, join us bright and early for great deals on produce and plants in wholesale quantities.
290 Halleck Street (at Viele Ave)
Open Tuesday through Saturday
April 4 – Dec 31, 2015
2 AM to 8 AM
Please note that mainly plants are sold from April-June, with produce starting in July. Please see the Wholesale Greenmarket page for individual farmer contact information.
Watch GrowNYC's Executive Director Marcel Van Ooyen take to the stage to deliver a TEDx talk about scaling up local food distribution through Greenmarket Co., New York City's first and only food hub dedicated to supporting regional food producers by making their products available to wholesale buyers throughout the city.
The afternoon will feature a consumer preference tasting of heritage wheat from the Value-Added grains variety trials at 2 pm, followed by a panel discussion at 3 pm on the history of grain production in the Hudson Valley, the science underlying the culinary functionality of heritage grains, and how we can use these breeds to address health and wellness issues and environmental imperatives. Panelists include: Steffen Schneider, farmer at Hawthorne Valley Farm, Maureen Costura, anthropolgist and food historian at the CIA, and Elizabeth Dyck from the Organic Growers Research and Information-sharing Network (OGRIN) and will be moderated by Chris Loss from The Culinary Institue of America.
Tickets are $10 for the general public and free for CIA students with ID.
GrowNYC’s Regional Grains Project is co-hosting a month long tasting series on Tuesday evenings in February at SingL Lounge. SingL Lounge’s popular two year-old Tuesday tasting series run by Master Sommelier Roger Dagorn will spend the month highlighting distilleries making their spirits with local, Northeast-grown grains.
Tickets are $25 and include samples of three spirits and snacks. There will be two tastings per evening, the first at 6:30 pm and then again at 7:15 pm. The tastings will offer attendees the opportunity to learn about the distilling process of each spirit directly from the distillers, as well as how these distillers are helping to spearhead the current renaissance of grain growing in the region. Staff from GrowNYC will also be on-hand to discuss the organization’s Regional Grains Project and sell a selection of local grains.
It's almost our favorite food holiday, THANKSGIVING, and the markets are abundant with all of the ingredients you need for a delicious meal. We will have some schedule changes to accomodate shopping schedules, see below.
*Market days with an asterisk mean it's a special market, rescheduled to Tuesday or Wednesday, normally held on a Thursday or Friday, so that customers have an opportunity to shop for Thanksgiving ingredients. Textile & food scrap collections closed at rescheduled markets.
GrowNYC recently released The New Greenmarket Cookbook by Gabrielle Langholtz, a collection of one hundred seasonal recipes from today’s top chefs and culinary minds. In light of this exciting occasion, Hyatt Union Square New York is celebrating its neighbor with The Greenmarket Experience. Guests who book this experience package will receive a robust sampling of, and introduction to, what this beloved green oasis in the heart of Manhattan has to offer.
Guests will receive:
A Greenmarket Wheat Beer from Brooklyn Brewery, which is grown from 70% New York State-grown wheat and barley
A $20 shopping credit to use at the Greenmarket throughout their stay,
A Hyatt Union Square New York canvas bag to tote their loot, and
A guide featuring interesting background on GrowNYC and its vendors.
The New Greenmarket Cookbook.
This package has been carefully curated to demonstrate the hotel's alignment with the GrowNYC initiatives, which include supporting family farms, farmers, markets, gardens, recycling, and education.