July 2012

Hats Off to Women in Agriculture at the Fifth Annual Taste of Greenmarket

On June 27, at our annual benefit, Taste of Greenmarket, we honored Women in Agriculture for their contributions to the Greenmarket community and the sustainable agriculture community at large. City Council Speaker Christine Quinn, chef Mary Cleaver of the Green Table, and Diane Eggert, director and founder of the Farmers Market Federation of New York, as well as GrowNYC Executive Director Marcel Van Ooyen, Chairman of the Board Bob Kafin and Greenmarket Director Michael Hurwitz, addressed our 80 women farmer honorees, thanking them for their work in the field and the example they set for the next generation of agricultural producers. The room buzzed with Greenmarket farmers, steadfast supporters, and over two dozen chefs and mixologists from around the city who build their menus around the seasonal availability of local products in the market. A dizzying array of dishes featured Grazin’ Angus Acres short ribs, tri-star strawberries from Berried Treasures, Bobolink Dairy cheese, and many other products grown right here in our region by Greenmarket farmers. Many thanks to the guests, honorees, producers, chefs, mixologists, donors and sponsors who made the fifth annual Taste of Greenmarket a screaming success! All proceeds will benefit Greenmarket's Youth Education Project, which provides school tours of markets, meet your farmer classroom visits, and implementation of our Seed to Plate curriculum. Photo booth photos: Event photos:

Discover You Can! Summer canning demos at Greenmarkets.

Join local chefs, jammers, picklers, cookbook authors, and canning experts and enthusiasts as they demonstrate how to preserve the summer harvest by putting up what’s fresh now for enjoyment later in the year. Learn at-home canning techniques and get ready to enjoy the seasonal harvest year-round. All demonstrations are free and open to the public and include a free raffle to win an at-home canning kit. Friday, July 20: 97th Street Greenmarket Canning demonstration with chef and culinary educator, Robin Puskas. 10am - 1pm Saturday, July 21: Socrates Sculpture Park Greenmarket Canning demonstration with chef and culinary educator, Robin Puskas. 10am - 1pm Saturday, August 4: Union Square Greenmarket Canning demonstration and book signing with Laena McCarthy of Anarchy in a Jar. 10am - 1pm Sunday, August 12: 79th Street Greenmarket Canning demonstration with chef and culinary educator, Robin Puskas. 10am - 1pm Saturday, August 18: 82nd Street Greenmarket Canning demonstration with chef and culinary educator, Robin Puskas. 10am - 1pm Thursday, August 19: Columbia University Greenmarket Canning demonstration with chef and culinary educator, Robin Puskas. 10am - 1pm Wednesday, August 22: Dag Hammarskjold Greenmarket Canning demonstration with chef and culinary educator, Robin Puskas. 10am - 1pm Saturday, August 25: Grand Army Plaza Greenmarket Canning demonstration and book signing with Laena McCarthy of Anarchy in a Jar. 10am - 1pm Saturday, September 1: Tucker Square Greenmarket Canning demonstration with chef and culinary educator, Robin Puskas. 10am - 1pm Wednesday, September 5: Union Square Greenmarket Canning demonstration with chef and culinary educator, Robin Puskas. 10am - 1pm Saturday, September 8: Grand Army Plaza Greenmarket Pickling demonstration with Rick Field of Rick’s Picks. 10am - 1pm Wednesday, September 12: Union Square Greenmarket Canning demonstration with chef and culinary educator, Robin Puskas. 10am - 1pm Saturday, September 15: Grand Army Plaza Greenmarket Canning demonstration with chef and culinary educator, Robin Puskas. 10am - 1pm

NYC Teens take "Fast Food IQ Test"

In preparation for the 2012 Youthmarket season, GrowNYC brought together more than 50 young people from across the city to learn about food, agriculture, and the basics of running a farm stand. Incoming youth-staff read nutrition labels and took a  “Fast Food IQ Test” with David Saphire from our Learn It, Grow It, Eat It program and discussed inventory planning, outreach strategies, and small business math with experienced Youthmarket Managers. Youth also sampled the best of the season during a produce tasting that familiarized them with the products they’ll be selling, and they ended the day with a tour of the Union Square Greenmarket, where they chatted with farmers, saw different ways of creating attractive product displays, and learned the secret to keeping vegetables looking fresh on hot summer days. GrowNYC’s 11 Youthmarkets all open this week for the 2012 season, and all of them feature fresh produce grown by Greenmarket farmers. Teens identified by our community partner organizations learn valuable job skills and earn their own money while providing their friends, family, and neighbors with access to fresh, healthy, local foods. Visit our website to find a Youthmarket near you!

Mayor Bloomberg, Speaker Quinn Announce Health Bucks Expansion at Union Square Greenmarket

Mayor Bloomber (center) and (left to right) Health Commissioner Thomas A. Farley, City Council Speaker Christine Quinn, Congresswoman Carolyn Maloney, Council Member Gale Brewer, Greenmarket Assistant Director Cheryl Huber, Assembly Member Richard Gottfried, and NYC Food Policy Coordinator Kim Kessler, announcing the expansion of Health Bucks for the 2012 season on July 2 in the Union Square Greenmarket.

 

On Monday, July 2, GrowNYC was thrilled to host Mayor Bloomberg, City Council Speaker Christine Quinn, and a host of public officials to the Union Square Greenmarket to announce the expansion of Health Bucks. For the first time ever, these $2 incentive coupons (awarded when EBT customers spend $5 in the market) can be spent at ALL farmers markets across the city, including GrowNYC’s 54 Greenmarkets, increasing the affordability of the healthiest, freshest food the region has to offer. View a map of farmers’ markets around the city where Health Bucks will be available. Since GrowNYC's EBT program launched, sales made with food stamp benefits at our Greenmarkets have grown from $1,000 in 2005 to $640,000 in 2011. This summer all of our markets will offer Health Bucks, incentivizing the purchase of fresh, locally grown products helps which in turn help curb diet related disease. "Health Bucks make the farmers market more affordable than the grocery store," said a 97th St Greenmarket customer. In our 2012 season at Greenmarkets across the city, $196,000 in Health Bucks will be available to city residents who are in need of assistance. Customers will be able to provide their families with fresh fruits and vegetables, and our regional farmers will benefit from this stream of revenue. It’s a win-win, upstate and down. Read the official press release