August 2011

Help Greenmarket Farmers Weather Hurricane Irene

A huge thank you to all of the customers, food writers, and chefs who have reached out in search of information regarding our farmers and the impact that Hurricane Irene has had on their land, businesses, and families. It is times like these that we realize how truly vast and caring the Greenmarket community is.

We won't know for the days and weeks to come exactly how devastating the winds and flooding were to our growers, but we know already that many have been severely impacted. While farmers are assessing the damage and figuring out how to move forward, here are two ways you can help:

1. Donate.

Give what you can, but those of you donating $50 or more and dedicating it to "Hurricane Relief" between now and September 30 will receive a free Greenmarket poster illustrated by artist Claudia Pearson. 100% of all donations will directly support Greenmarket farmers impacted by Hurricane Irene.

Instructions for donating:
Go to our Network for Good donation page
Choose Program Designation: Hurricane Irene Relief

Posters:

2. Eat locally for all of September.

Join Greenmarket and NOFA-NY as we celebrate the glorious month that is September, when summer tomatoes and eggplant are sharing the table with newly arrived winter squash and cauliflower. Eat an all local meal every day, host a locally-sourced potluck visit a Greenmarket-inspired restaurant, and tell us all about it (submit photos and stories to Liz Carollo at lcarollo@greenmarket.grownyc.org).

Register here.

Thank you for supporting Greenmarket farmers!

Greenmarket schedule for 8/27 & 8/28

Due to the arrival of Hurricane Irene in New York City, all Greenmarkets will be closed on Saturday 8/27 and Sunday 8/28 and all GrowNYC events and activities are cancelled with the following exceptions: the Saturday Union Square, Inwood, Fort Greene Park, and Grand Army Plaza Greenmarkets will be open from 8:00 AM to 11:00 AM. There will be NO compost collection, textile recycling or EBT/Debit/Credit.

GrowNYC's highest priority is the safety of our farmers, our staff and our customers. We thank you for supporting our markets. Please stay tuned to our website for information about Monday's Greenmarket at Union Square, and have a safe weekend.

Farm Aid gets a Youthmarket

This year, Farm Aid held its 26th annual benefit concert in Kansas City, and GrowNYC joined in the festivities by programming a Youthmarket farm stand at the show, giving more than 25,000 concert goers the opportunity to purchase farm-fresh food produced by Kansas City-area farmers, bakers, and beekeepers.

In the months leading up to the Farm Aid show, GrowNYC reached out to farmers and youth organizations in Kansas City and neighboring regions to supply and staff the stand. The day of the show, the Youthmarket stand offered a variety of items such as roasted corn, bison jerky, baked goods, candied pecans, honey products, and fresh berries, peaches, apples, and tomatoes. Traffic at the stand was considerable all day, and GrowNYC was able to make a donation to Farm Aid after paying youth staff and purchasing more than $3,000 worth of food from local producers.

Learn more about Youthmarket.

Greenmarket's Educated Eater series continues

Greenmarket's fall semester is officially in session!

We're proud to present three Educated Eater panel discussions where we invite New Yorkers to join regional farmers and local food advocates in conversations with that explore aspects of our agricultural sector here in the Northeast.

Immigrant Farmers & Local Food: Greenmarket's International Community
Wednesday, August 24, 6-8 p.m.
The Astor Center
399 Lafayette St. (at East 4th St.)
Tickets: $15. Purchase here.

While all the food available at Greenmarket is grown within a specific radius around the City, several of the program's farmers hail from countries far removed from the Northeast. This anecdotal panel discussion will focus on their journeys to New York, the culinary and agricultural traditions they brought with them, and how they've introduced aspects of their heritage to the Greenmarket community. Speakers include Jorge Carmona of Amantai Farm, Sandy Kim of Hot Bread Kitchen, Hector Perez of Jersey Farms Produce and David Rowley of Monkshood Nursery. Greenmarket's publicity coordinator, Jeanne Hodesh, will moderate. Light fare prepared by Jacques Gautier of Palo Santo and cocktails by Jennifer Smith of the Astor Center will be served at a reception following the panel.

In Defense of Corn
Wednesday, September 14, 6-8 p.m.
The French Culinary Institute
462 Broadway, Ampitheatre
Tickets: $15. Purchase here.

Look beyond high fructose corn syrup and join us as we explore the misconstrued crop of corn, defending its rich history and culinary merits. Greenmarket's fall semester of Educated Eater panel discussions continues with a line-up of experts who will examine corn in its many incarnations: corn on either side of the equator, distilled corn, corn as animal feed, and corn through the ages, from a native crop to its present state in the Northeast. Speakers include Jessamyn Waldman of Hot Bread Kitchen and Thor Oeschner of Farmer Ground Flour, moderated by Ian Cheney, director of King Corn. A tasting of popcorn and corn-centric snacks will follow the discussion.

Farmland Conservation
Wednesday, November 16, 6-8 p.m.
The New School, Theresa Lang Center, Arnhold Hall, 55 West 13th Street, 2nd floor
Tickets: $5. 212.229.5488 or boxoffice@newschool.edu
Free to students and New School faculty, staff, and alumni with ID

Greenmarket was launched in 1976 with a twofold mission: to give New Yorkers access to locally grown food while keeping regional farmland in production and protected from development. Thirty-five years later, 230 family farms, constituting more than 30,000 acres of farmland, sell their products at Greenmarkets. The pressure to develop farmland is particularly high in our region, and devising strategies to keep farmland in production is of paramount importance. The challenges and solutions to protecting farms from development are discussed by speakers including David Haight, New York director of American Farmland Trust; moderator John Clinton, chair of the Environmental Policy and Sustainability Management program at The New School; and others to be announced. Sponsored by Greenmarket and the New School Food Studies program.

Gotham helps Wishing Well grow

Our Learn It, Grow It, Eat It program, recently received ABC7 coverage, spotlighting their work growing food at Wishing Well Community Garden.

The ABC crew filmed our LGE summer interns on a day that our friends from Gotham Bar & Grill had dropped in to help with a day of work in the garden, and to share their culinary expertise in cooking some of the produce our teens have been growing this summer. Gotham volunteers helped prepare the garden site in the Spring, so harvesting the fruits of their earlier work was fitting.

Congratulations to our summer interns, and many thanks to Gotham Bar and Grill, who have been big supporters of the Learn It, Grow It, Eat It program.

Art of Farming 2011

On September 27, 2011, Sotheby's Auction House will host the second annual Art of Farming event to celebrate edible heirlooms and the art involved in their creation. Just in time for the harvest season, this special evening provides a unique platform for local farmers, purveyors, celebrity chefs, food industry experts and philanthropists to join together for a shared interest in supporting local agriculture and sustainable food options for all New Yorkers.

The evening includes a cocktail reception with delicious hors d'oeuvres by Rouge Tomate, followed by a seated family-style dinner reflecting the bounty of the season. Featured dishes will be created by a line-up of prominent NYC and tri-state area chefs, known for their pride in farm-to-table cuisine, including Dan Kluger of ABC Kitchen, Alexandra Guarnaschelli of Butter, Ralf Kuettel of Trestle on Tenth, Jeremy Bearman of Rouge Tomate, Jimmy Carbone of Jimmys 43, and more. The chefs will use heirloom vegetables grown by local farmers especially for the occasion.

Buy tickets or read more.

Participating Chefs, Restaurants, and Wineries:

•Dan Kluger, ABC Kitchen
•Alexandra Guarnaschelli, Butter
•Ralf Kuettel, Trestle on Tenth
•Jeremy Bearman, Rouge Tomate
•Plaza Food Hall
•Cesare Casella, Salumeria Rosi Parmacotto
•Ryan Jaronik, Benchmark
•Mark Meyer, Cookshop
•Daniel Eardley, Chestnut
•Sisha Ortuzar, Riverpark
•James McDuffee, Joseph Leonard
•Bill Telepan, Telepan
•Johanna Kolodny, Print Lounge
•Ryan Angulo and Doug Crowell, Buttermilk Channel
•Gabriel Stulman, Fedora
•Jacques Gautier, Palo Santo
•Jimmy Carbone, Jimmy’s 43
•Jim Lahey, Co.
•Rick Field, Rick’s Picks
•Christopher Hille, Nathan Foot, Chris Ronis, Northern Spy Food Co.
•Sosie Hublitz, Watty and Meg
•Orwasher’s Bread
•School House Kitchen
•Clinton Street Baking Company
•Hot Bread Kitchen
•Magnolia Bakery
•Murray’s Cheese
•Great Performances
•Bedell Cellars
•Clinton Vineyards
•King Ferry Winery

Participating Farmers:

•Bill Maxwell, Maxwell’s Farm
•Michael Robertson, Grady’s Farm
•Ben Flanner, The Grange
•Jeff Bialas, B & A Farms
•Tom Culton, Culton Organic Farm
•Ray Bradley, Bradley Farm
•Brian Gajeski, Gajeski Produce
•Sergio Nolasco, Nolasco’s Farm
•David Rowley, Monkshood Nursery
•John Schmid, Muddy River Farm
•Sue Dare, Cherry Lane Farm
•Nevia No, Bodhitree Farm
•Franca Tantillo, Berried Treasures
•Kennon Kay, Queens County Farm Museum
•Kevin Smith, Sycamore Farm
•John Adams, Hudson Valley Organic
•Tim Stark, Eckerton Hill Farm
•Keith Stewart, Keith’s Organic Farm
•Betsy Ryder, Ryder Farm Cottage
•John Gorzynski, Gorzynski Ornery
•Farms Vinny D’Attalico, D’Attalico Organics
•Ben Shaw, Garden of Spices

GrowNYC Added to Governor's NYC Regional Economic Development Council

On July 29, 2011, Governor Andrew Cuomo announced the creation of the New York City Regional Economic Development Council, and named GrowNYC's Executive Director, Marcel Van Ooyen, as a member.

From the press release:

"Today we are taking a new approach to economic development that will send a clear message that New York is open for business," said Governor Cuomo. "For too long, one-size-fits-all economic development plans have ignored the unique assets and challenges of regions like New York City. With the Regional Councils, we will empower individual areas to chart their own course for job creation and growth."

The Regional Councils represent a fundamental shift in the state’s approach to economic development, from a top-down development model to a community-based approach that emphasizes regions’ unique assets, harnesses local expertise, and empowers each region to set plans and priorities.

Read the Governor's press release.

Greenmarket celebrates 35 years

On this day, 35 Years Ago…

On August 1, 1976, The New York Times was reporting on the successful rebirth of farmers' markets in New York City, citing quotes from enthusiastic shoppers and farmers who played equal parts in the success of the first Greenmarket at E. 59th St. and Second Ave. The customers were raving about the fresh peaches, beefsteak tomatoes, and summer corn that the local farmers brought in for sale.

"'I get goose bumps just looking at these farmers coming from where there are real trees and plants,' said a woman clutching her chicory lettuce. 'It’s a real breath of fresh air. Everyone’s so happy to have them here.'"

Read the rest of the article here , and visit your neighborhood Greenmarket (there are now 53 of them around the city!) to enjoy some of those summer staples we take just as much pleasure in eating today.