Fresh Foodbox profiled in the Observer

GrowNYC's Fresh Foodbox program was recently profiled in a New York Observer article entitled "Overpriced and Underserved: How One Group is Fighting Food Deserts in NYC."  We couldn't have said it better ourselves!

In a city that seems to have a grocery store or fruit stand on every block, it might be surprising to learn that fresh produce is often inaccessible to many New Yorkers. But in areas known as "food deserts," quality produce is difficult to find, especially on a budget. Fortunately, an expanding program at GrowNYC is striving to make eating fruits and vegetables cool, accessible and affordable again.

Each FoodBox includes a fruit, a cooking green, a raw green, an aromatic (i.e. garlic, scallion, onion), and 5-8 fresh and seasonal vegetables. Ms. Tucker claimed that buyers are often surprised by how much food is actually in a FoodBox — enough to feed a family of four for a week when supplemented with grains and proteins.

Although Fresh FoodBox is aimed at underserved areas throughout the city and accepts EBT/SNAP benefits in addition to cash and credit/debit, Ms. Tucker pointed out that areas lacking access to quality produce are not necessarily located in poorer neighborhoods.

"We have a FoodBox [site] on the Upper East Side,” Ms. Tucker noted “… [Participants] are so excited because everything in the area is Coach handbag stores, but you can’t buy an apple."

Read the article!