Health Bucks and EBT

Farmers markets across the country are offering incentives to shoppers who use SNAP to purchase local food, but it all started here in NYC ten years ago.

Health Bucks are paper vouchers, worth $2 each, developed and distributed by NYC Health Department District Public Health Offices and which can be used to purchase fresh fruits and vegetables at participating farmers markets. For every $5 a customer spends using EBT, s/he receives one $2 Health Buck coupon. This increase of 40% in buying power stretches a Food Stamp budget and encourages shoppers to spend more of their monthly Food Stamp allotment on fresh produce from the market. This innovative program helps GrowNYC/Greenmarket provide additional opportunities for residents to buy fresh and affordable produce while supporting regional farmers.

In 2015, Greenmarket distributed over $298,000 in Health Bucks.

Learn more about the NYC Department of Health's Health Bucks program.

On Monday, July 11, we launched the “Oh SNAP!” educational campaign with a live mural painting on a Greenmarket, Co. delivery truck. The “Oh SNAP!” campaign was designed to draw attention to the fact that GrowNYC’s network of Greenmarkets accept electronic benefits cards (EBT) and shoppers can use their SNAP benefits to purchase farm-fresh produce from the region’s mid-sized family farmers.

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