Health Bucks are paper vouchers, worth $2 each, developed and distributed by NYC Health Department District Public Health Offices and which can be used to purchase fresh fruits and vegetables at participating farmers markets. For every $5 a customer spends using EBT, s/he receives one $2 Health Buck coupon. This increase of 40% in buying power stretches a Food Stamp budget and encourages shoppers to spend more of their monthly Food Stamp allotment on fresh produce from the market. This innovative program helps GrowNYC/Greenmarket provide additional opportunities for residents to buy fresh and affordable produce while supporting regional farmers.
In 2013, Greenmarket distributed over $260,000 in Health Bucks at 51 Greenmarkets.