FARMroots holds advanced workshops, panel discussions and events around common challenges and relevant topics, such as financial recordkeeping and forming limited liability business entities.
Cultivating Customers Webinar: Using the Internet to Drive Farm Sales
When? Monday, November 16th, 2015 at 2pm
Where? Online - Anywhere you have access to the Internet
Who? Simon Huntley brings 10 years of experience working with farms on their technology and marketing challenges. He has worked with over 1,000 farmers through Small Farm Central and hopes that through better marketing, we can have more profitable farm businesses. He grew up on a small farm in southwestern Pennsylvania and later helped run a CSA and market farming operation in western Colorado.
What? A commonsense approach to using the internet to drive sales at farmers markets. For busy farmers, we'll plan a marketing system to help market your farm through the growing season. Peppered with stories of how successful farmers use these techniques.
Topics: Social media, Search engine optimization (SEO), Email marketing, text messages. Expanding on http://farmersmarketcourse.smallfarmcentral.com
Informational Field Day with FARMroots’ Beginning Farmer Project! - August 8th, 2015
FARMroots identifies, educates, and supports aspiring farmers with agricultural experience to establish their own economically and environmentally sustainable farm businesses.
Join FARMroots on a visit to Rise and Root Farm in Chester, NY at the Northeast Farm Access Agricultural Center (NEFA). Rise and Root is a diversified vegetable, flower, and herb farm started by 6 graduates of FARMroots’ Farm Beginnings course. The morning will start with a full farm tour and an introduction to the program. We will then share a delicious lunch and complete a farming skills assessment activity. RSVP to firstname.lastname@example.org
Farm Beginnings Mixer - September 4th, 6 - 8pm
Informational Field Day to Amantai Farm - August 17th (English and Spanish)
Join us on an informational Field Day to Jorge Carmona's Farm. Jorge Carmona has been working with New Farmer Development since 2006 and selling at Greenmarket for the past 8 years. Come tour the farm, ask questions and learn about FARMroot's whole-farm planning course, Farm Beginnings. The Field Day is FREE for all participants and transportation and lunch will be provided. We will be departing from 51 Chambers St. at 9 AM and back in the city before 6 PM. RSVP by Friday August 8th to Maria Rojas at email@example.com
Growing Farmers Workshop: Developing Your Farm Marketing Plan - July 30th
Developing your farm's marketing and outlet strategy is a vital part of your future success. Should you join a farmers market, start a CSA, or both? How can your business appeal to a customer's behavioral habits and attract a wider range of shoppers? Join marketing specialists Matt LeRoux and Chris Wayne for an introduction to maketing strategy develoment and customer behavior at farmers markets. The Workshop will take place from 2:00 - 5:00 PM at Stone Barns in Pocantico Hills, NY. There will be free transportation available from New York City. To reserve a spot please RSVP to Chris Wayne at firstname.lastname@example.org Stone Barns members $9.00 - Adult $10.00 Click here for more information and to buy a ticket.
New Farmer Development Field Day to Queens County Farm - July 14th
Join FARMroots on a trip to Queens County Farm (The longest continously track of land in the state!) and learn about our whole-farm planning course, Farm Beginnings. The Field Day is FREE for all participants and transportation and lunch will be provided. We will depart from 51 Chambers St. at 9:30 and return downtown by 3. If interested in attending and/or in learning more about Farm beginnings and FARMroot's New Farmer Development and training please contact Maria Rojas at email@example.com.
"Planning for Profit" with Richard Wiswall - June 26th
Richard Wiswall of Cate Farm in Vermont is a wiz when it comes to managing a farm. Most farmers do what they do for the love of the land, but too often that comes at the expense of their wallets. Wiswall is all about breaking that cycle. He believes that farming can break the bank by overflowing it with profits, if you run a well planned and well managed farm.
The "Planning for Profit" workshop will focus on financial planning and analysis tools needed to run a profitable farm in an easy, step-by-step process. Participants will come away with the knowledge to, "Farm Smarter, not Harder". Key topics include setting profit goals, creating accurate cash-flow projections, and building efficient production systems.
Brought to you by Brooklyn Grange and GrowNYC, this afternoon workshop will be spent learning the ins and outs of "Planning for Profit" from Richard Wiswall. We'll start with a classroom portion in our neighboring BLDG 92, and then head up to Brooklyn Grange's Navy Yard farm to see Wiswall's knowledge put into practice in an urban setting. Yes, we've read his book cover to cover. You could call it our required winter reading.
Advanced Marketing Strategies: Understanding Customer Behavior - February 12th
Customer Service Workshop - November 6th
Farm Beginnings Mixer - August 28th
Jersey Farm Produce - August 6th
Leasing Land for New Farm Enterprises: A Workshop for Landowners and Farmers – July 29th, 5:30 - 7:30 pm
Introduction to Crop Planning and Succession Planting - June 17th