Take the Greenmarket Summer Challenge! #gmktsummerchallenge

Your challenge, should you choose to accept it: Celebrate summer, support Greenmarket farmers and farm businesses, and enjoy the freshest flavors of the season.

Each week across GrowNYC Instagram channels, we will post a Greenmarket ingredient that is in peak abundance and freshness. Cook a dish with that market ingredient and tag us on Instagram using #gmktsummerchallenge or send in a submission for a chance to win. Each week we will re-post photos of finished dishes and choose a winner who will receive a market tote. Submissions are due by noon on Saturday!

Week of August 18 - Melons

And just like that, we are in our second to last Greenmarket Summer Challenge week. It’s been a long, hot summer and y’all deserve a treat. Enter MELON WEEK! What better way to cool off in August than with a hydrating fruit like melon?! And is it even summer if you haven’t chowed down on a cold watermelon? Of course, don’t limit yourself to just watermelon. The beauty of shopping for melons at Greenmarket is the variety. Fun fact: our farmers grow 139 different varieties of melons! Cantaloupe, honeydew, red, yellow, and orange watermelon, snow leopard, canary, Korean melon… just to name a few. We’ll even accept cucamelon and bitter melon submissions (they’re in the melon fam 😉)! Make a melon granita (inspired by our friends at @caffepanna 🥰), pickle or kimchi the rind, whip up a summery melon salad loaded with herbs and goat cheese, or make a agua fresca de melón. The options are endless—and delicious—and we can’t wait to see how you show off our late summer beauties.

A quick refresh on how it works:

🍉 Shop for melons at a Greenmarket near you!

🍉 Make a recipe and snap a pic!

🍉 Submit it to us by 12pm on Saturday, August 23! You can DM us, post using #gmktsummerchallenge, or submit via the form linked in our bio.

Each week, at least one (or sometimes two or three) contestants will be selected to win a Greenmarket tote! Show us your creativity, try a new melon variety or recipe, and let us what you’re working with!

Whether you're a seasoned market-goer or a first-timer, this is your chance to eat well, shop local, and connect with your community this summer.

Summer Shopper Cards Are Here! 

Earn a small reward and big bragging rights for shopping at the Greenmarket this summer! 

Here’s how to participate:

1. Collect a Summer Shopper card at any Greenmarket Market Info Tent beginning Monday, July 14.

2. Punch your card at any Greenmarket Market Info tent each time you shop between now and Sunday, September 7.

3. Once you’ve received 5 punches your card is full. One card per shopper for the duration of the promotion.

4. Turn your filled card in at any Greenmarket between September 8-14.

5. Win a small prize and entry into the Greenmarket raffle!

See you at the market!