Giant Arch Pops Up in Union Square Greenmarket

November 15, 2015
Posted in GrowNYC

Anyone walking through Union Square Greenmarket this Saturday will find themselves looking at a giant orange arch made from cardboard tubes – representing a peek of GrowNYCs newst venture, Project Farmhouse: a new center for sustainability and education in the heart of New York City.

The arch will be up for five consecutive market days (November 14, 16, 18, 20 and 21), and will allow visitors to lean about Project Farmhouse. Anyone who makes a donation of $10 or more has a chance to pick at random a thank you gift, ranging from JetBlue TrueBlue reward points, kitchen appliances by Breville, gift certificates to restaurants, Greenmarket Bucks to shop at Union Square Greenmarket and more.  The arch is generously sponsored by TD Bank and is the concept of Interbrand, designed by Shift Space Design and features recycled cardboard tubes manufactured for and donated by Pratt Industries.

Project Farmhouse will be public education space of nonprofit GrowNYC. Opening in 2016, the farmhouse is a place where people can come and explore sustainability issues with us through the lens of food, horticulture, art, architecture and more.  It’s a classroom of cultivation. A permanent, physical space dedicated to getting our hands dirty, planting ideas and nurturing healthier, greener decisions and actions.

To learn more, visit

Project Farmhouse Arch Installation is generously sponsored by TD Bank.

Project Farmhouse is supported by the following donors: Breville USA, Bridgewood Fieldwater Foundation, Charles Ramat, Eugene Schneur, Gotham Bar and Grill, Interbrand, JetBlue, Jo-Ann Makovitzky, One Five Hospitality , Karen E. Meara, Liz Neumark, Manhattan Borough President Gale A. Brewer, New York City Council Member Rosie Mendez ,Pratt Industries, Robert J. Kafin, TD Bank,The Caliban Foundation, The Durst Organization, The Lucius N. Littauer Foundation, The New York Community Trust (Colin Gardner Fund),  The New York Community Trust (Himelberg Fund), and Whole Foods.

Arch Installation donated itams are from the following Donors: American Test Kitchen, Bluebonnet Nutrition, Bodi Licious, Breville USA, ChicoBags, Crafted Hospitality, Dream Hotel, DSW, Gothan Bar & Grill, Great Performances, Green Mountain, JetBlue, LiteWing Naturals, Museum of Natural History, NCM - America’s Movie Network, New York Jets, Room & Board, Schmidt's Deodorant, Shake Shack, Shutterfly, Signatureurban, Sweet Green, TD Bank, Terra Cycle, The Hain Celestial Group, Timberland, Trish McEvoy, Two Boots, Weleda, Workman Publishing, and World Policy Institute.

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