Greenmarket Co. is a wholesale distribution service offered by GrowNYC, designed to bring the freshest, highest-quality farm products to New York City’s wholesale buyers: we make locally produced foods available to more New Yorkers by delivering regionally produced foods to grocery stores, bodegas, restaurants, and other retail outlets throughout the city.
Greenmarket Co. builds on what GrowNYC has been doing for the last 35 years via the celebrated Greenmarket farmers markets. Farmers markets are thriving, but they don’t match every farm’s business model. Furthermore, farmers market purchases represent a small percentage of the food consumed in New York City. Distribution of locally grown farm products via wholesale channels such as grocery stores and institutional kitchens greatly increases New Yorkers' access to locally grown products and helps keep regional farm businesses viable.
By providing delivery and brokering services, GrowNYC is reducing barriers for buyers and farmers alike by providing the infrastructure that brings local food from the farm to wholesale channels throughout the city. In addition to working with well-known restaurants and restaurants and caterers, Greenmarket Co. delivers products to senior centers, corner grocers, and GrowNYC’s food access programs such as Youthmarket and the Fresh Food Box, ensuring that nutritious, local products are available in neighborhoods with few fresh food outlets.
Greenmarket Co. and the Wholesale Greenmarket in the Bronx are two pieces of a larger vision for a space for farmers to directly market their products with the support of aggregation and delivery services.
We are thankful to our funders and to City Harvest, who is providing Greenmarket Co. with temporary shipping and receiving space in its Food Rescue Facility in Long Island City, Queens to store the produce temporarily prior to delivery.