On the Road With Our Grains Team!

August 28, 2018

This July, GrowNYC's Grains team set out on the open road to explore the innovative ways farmers, brewers, and bakers are incorporating the burgeoning bounty of northeastern grains into their breads, beers, and fields. For this trip, we focused on the Hudson Valley, diving deep into the grains scene of Columbia and Greene counties. 

Our first stop was at Migliorelli Farm, which was one of the last farms to operate in New York City. As a child, Ken Migliorelli first learned farming in the Bronx, where Co-op city now stands. In the late 1950's, his father moved the family to Tivoli, NY in Columbia County where Ken still manages the original farm (plus an additional 900 acres). Migliorelli farm stands dot the mid-Hudson Valley, and Ken sells his acclaimed fruits and vegetables at 12 GrowNYC Greenmarkets. As he walked us through his barley and rye fields, Ken explained how he originally tried growing grain when Greenmarket first required bakers to use 15% local grain, but he struggled with fusarium head blight. Over the years, he has found a stable market for barley and rye with distillers and brewers like Coppersea, who use Migliorelli rye for their Empire Rye. Ken also established his own on-farm brewery, From the Ground, with brew master Jake Cirell, and he sells grains for animal feed to Quattro's Game Farm, a Greenmarket poultry producer. 

Dirt hounds take note: since adding small grains to his rotations, Ken's soil organic matter has increased by a whopping 1.5-3%. Excellent! Proof that partaking in a NYS beer or cocktail helps establish a more sustainable local food system. Cheers!

Next, we crossed the Hudson River to Sfoglini's new facility in West Coxsackie, NY. Two tiny pasta machines (the ones they began with in Brooklyn’s Pfizer Building back in 2013) were tucked into a corner of the vast, re-purposed aerospace facility. Colorful pastas--flavored with beets, mint, and sriracha--draped on industrial pasta dryers lined the walls. Sfoglini co-founder Steve Gonzalez told us about their recent expansion, including a $2.5 million round of investment and nationwide distribution through Whole Foods. Sfolglini remains committed to local growers; in fact, this commitment was something that attracted investors. In the last year, over 60,000 pounds of local flour (mostly from Farmer Ground Flour) went into their pastas. The company is now poised to grow with the Northeast grainshed. 

The next day began with a much anticipated tour of Stone House Farm, a network of projects developed and supported by Peggy McGrath Rockefeller and her children. We stopped by Sparrowbush Bakery just as owner Antoine Guerlaine and his family were unpacking loads of new proofing baskets in preparation for their first full scale bake. Antoine, who baked previously for Camphill Village, is setting up shop as an extension of his partner Ashley’s operation, Sparrowbush Farm. We can't wait to try Sparrowbush Breads! 

On the other side of the property, David Goldstein runs the onsite Hudson Valley Carbon Lab. David explained the six year rotation program they use to build soil and measure carbon capture. Stone House has a major research component with a mission to gather hard data on the impact of cover crops. David also showed us “Hudson Hemp,” a state sponsored pilot program to grow fiber and CBD hemp at the farm.  

Ben Dobson, the Farm Manager of Stone House Farm, then gave us a whirlwind tour of the farm's grain operation, that included fields of barley, rye, AC Morley, and Glenn wheat, with a pair of towering combines that is the base of the operation. Stone house has become both a source for farmers looking for organic feed, as well as an important resource for learning and research. Dobsen now growing grains for brewers and distillers, and he’s preparing to grow food and baking grade grains in the future.  


Our last stop was at Hudson Valley Malt. In 2014, Dennis and Jeanette Nesel launched the malt house, one of the few floor malting facilities operating in the country. Dennis believes this technique makes for superior malt flavor. Standing amid a rolling landscape of sprouted barley, Dennis walked us through the intricacies of the malting process, from soaking the grain, to letting it dry and cool, and then roasting it to bring out unique and delicate flavors. Dennis, who still works in finance (though it’s hard to tell which is the side gig), loves being the middle-man. He explained to us how growing malting barley gives barley farmers an additional revenue stream. The Nesels' have contracts with 24 breweries and four distilleries, including Migliorelli’s “From The Ground Brewery.” Dennis has one goal for all of them: “I want to be their secret weapon!” 

Variety Showcase at GrowNYC's Project Farmhouse

July 26, 2018
Posted in Greenmarket


Monday, September 24, 2018 in at GrowNYC's Project Farmhouse. 

This year the Culinary Breeding Network is partnering with GrowNYC to bring the VARIETY SHOWCASE to Project Farmhouse in New York City. This event is an interactive mixer designed to build community between plant breeders, organic farmers and eaters where attendees have the unique experience to taste new and in-development vegetable, fruit & grain cultivars with the breeders that created them, share opinions, talk about needs & preferences and learn about the importance of organic plant breeding.

The event includes a series of tables featuring plant breeders with examples of their breeding work. The tables provide attendees with a tangible example of the bio-diversity being created with organic production and flavor in mind. Each breeder is paired with a chef that creates a dish that highlights the breeding project and samples are tasted by attendees.

The ticketed, indoor Variety Showcase NYC will be held at two times - DAYTIME (12:00 - 3:00 pm) and EVENING (5:00 - 8:00 pm). Please note there are different breeders and chefs at each time. There will also be interactive tables at a free, public outdoor space 2 blocks away at the Union Square Greenmarket from 11:00 am - 6:00 pm. 

Tickets are $100 and available HERE. {Make sure to choose your desired time from the drop down menu.}
Sponsorship opportunities are available, view our Sponsorship Deck or contact Liz Carollo at lcarollo@grownyc.org with inquiries. 

Participating Breeders, Seed Growers, Farmers
A Field's Edge Research Farm
Campo Rosso Farm
Cornell University
Experimental Farm Network
Glynwood
GrowNYC's Greenmarket Regional Grains Project
Harris Seeds
High Mowing Organic Seeds
Hudson Valley Seed Company
Indigenous Seed Keeper Network
Johnny's Selected Seeds
Kitchen Garden Farm
Oregon State University
Organic Seed Alliance
PanAmerican Seed
Seed to Kitchen Collaborative
Sylvester Manor Educational Farm
The Bread Lab
Truelove Seeds
Uprising Seeds
Washington State University

Participating Chefs
Alex Raij, Txikito, El Quinto Pino, and La Vara
Ann Nunziata, Natural Gourmet Institute
Anya Peters, Kit an’ Kin
Arielle Johnson, MIT Media Lab
Ashley DuVal & Selena Ahmed, Shoots & Roots Bitters
Colin Wood, Flora Bar
Joel Viehland, Swyft
Jonny Hunter, Underground Food Collective
Luis Herrera, Brunch Gozón/Venezuelan Pantone
Mary Arquette, Akwesasne Task Force on the Environment
Mary Cleaver, The Cleaver Co
Matt Weingarten, Dig Inn
Michael Anthony, Gramercy Tavern
Monique Hamilton, The Cleaver Co
Negro Piattoni, Metta
Nicholas Tamburo, Momofuku Nishi
Patti Jackson, Delaware & Hudson
Peter Hoffman
Sonja Joy Key
Stephan Ilnycyj, Restaurant Norman
Suzanne Cupps, Untitled
Timothy Wastell, Antica Terra
Zachary Golper, Bien Cuit

 

Farmers Market Week Photo Contest

July 26, 2018
Posted in Greenmarket

Farmers Markets are very photogenic.

To properly celebrate National Farmers Market Week (August 5-11), grab your metro card, hit a market you've never visited (we have 50 Greenmarkets and 15 Youthmarkets!) and take some photos.

We invite photographers (professional, amateur, or student) to get out there, snaps some photos, and send us the image that best celebrates GrowNYC Greenmarkets and Youthmarkets. MAJOR bonus points if it is not a photo of the Union Square Greenmarket - we have plenty of images of our flagship market and want to see some beauty shots of our other markets.

Our team of judges will select the top 25 entries for a roving photography show at various markets throughout the city, and one grand prize-winning photograph will receive a gift certificate for Greenmarket-centric restaurant, Loring Place

Please email your high resolution photos, along with a short description of your experience visitng a new market, to photo@grownyc.org by Thursday, August 30th.

Good luck!

Photo Credit: June Russell, W 97th Street Greenmarket

Update: SNAP/EBT at Greenmarkets

July 16, 2018
Posted in Greenmarket | Tagged SNAP, ebt

August 2, 2018

Governor Cuomo Assures There Will Be No Interruption in Service for SNAP Recipients at GrowNYC Greenmarkets This Season

Thanks to the continued leadership of Governor Cuomo, New York State has created a plan to ensure that customers across the United States using Supplemental Nutrition Assistance Program (SNAP) at farmers markets can continue to do so, thus protecting the viability of farm businesses in New York and throughout the country.

For the past month, the capacity to accept SNAP/EBT at many farmers markets was in jeopardy. Without Governor Cuomo’s support, the company that operated the app used by Greenmarket and 1700 other farmers markets across the country, Novo Dia Group, would have gone out of business on July 31st. Now, Novo Dia’s app, Mobile Market Plus, will remain in operation at least through February 2019.

GrowNYC is dedicated to ensuring that all New Yorkers can choose to participate in a regional food system, support local farmers, and have access to healthy, local food. We thank Governor Cuomo for his continued leadership in championing upstate growers and connecting them to New York City farmers markets.

"Governor Cuomo’s tenure has been marked by a steadfast dedication to safeguarding the viability of our state’s farms, whether through supporting the New York State Greenmarket Regional Food Hub or promoting and expanding the production of New York State craft beverages. This extension until February will allow enough time to find a permanent solution to processing SNAP at farmers markets; we are deeply grateful for Governor Cuomo’s help,” said Marcel Van Ooyen, CEO and President of GrowNYC.

In 2017, GrowNYC processed $1.1 million in sales for farmers through SNAP/EBT cards, and we provide an additional $400k in Health Bucks to SNAP customers to spend on fresh fruits and vegetables, all of which goes directly into farmers’ pockets, helping to keep their farm businesses viable and bolstering rural economies in New York.  Throughout the uncertainty of the past month, we’ve been heartened by the effluence of friendship and support from many, many organizations across the state and the country.

Update as of Thursday, 7/19: 
The National Association of Farmers Market Nutrition Programs is providing funding to keep Novo Dia Group operating for an additional 30 days. While we are thankful for this immediate short term solution, there remains a need for a permanent fix to this issue. Please continue to contact your represenatives and ask for their support of SNAP acceptance in farmers markets. 

Read the full press release here

Original Post: 
Recently, there have been stories in the press about farmers markets losing the ability to accept SNAP. GrowNYC was notified earlier this month that Novo Dia Group, the company that operates the app that Greenmarket uses to process SNAP at market, is going out of business as of July 31. This impacts farmers markets all over the country. 

GrowNYC’s priority is to continue to accept SNAP at every one of our locations without any break in service. We are dedicated to providing a marketplace accessible to all.

Partners in New York State, New York City, and across the country are working to come up with short and long term solutions. Additional updates will be shared on this blog post as they develop.

In the meantime, please contact your Congressional representative to ask them to sign on to the letter being led in the House by Congressman Jim McGovern. The letter expresses concern over the impact of NDG's shutdown and will be sent to USDA FNS. (NYS senators Schumer and Gillibrand have already signed onto the Senate’s letter.)

Slow Food Nations Unite

July 3, 2018

Greenmarket Director Michael Hurwitz is headed out to Denver to speak at Slow Food Nations, "a festival of flavor, culture and exploration."

Michael will talk about innovation – particularly how Greenmarket provides a favorable marketplace for producers to innovate and test out new ideas. The success of the Greenmarket Regional Grains Project is just one example (of many) of how advantageous this can be for farmers and producers. 

A big thank you to Market Umbrella Founder and Slow Food USA Executive Director Richard McCarthy and former Market Umbrella Assistant Director and now Farmers Market Coalition Research Associate Darlene Wolnick for including us in the event and being great partners over the years.
Left to Right: Michael Hurwitz; Darlene Wolnick; Richard McCarthy

Greenmarket 4th of July Schedule

June 28, 2018
Posted in Greenmarket

Greenmarket 4th of July Schedule  

Wednesday, July 4th
Union Square Greenmarket will be OPEN, food scrap collections will be OPEN
All other Wednesday Greenmarkets will be CLOSED, food scrap/clothing collections will be CLOSED

Fresh Food Box 4th of July Schedule

Wednesday, July 4th
Uptown Grand Central and Project H.O.P.E. Fresh Food Box sites will be CLOSED; Food Scrap Collections SUSPENDED

Happy Independence Day! 

Cider Summer June 22

June 12, 2018

Cider Summer Fun
Kick off the first day of summer with CIDER!

North end of Union Square
Date: Friday, June 22
Time: 8 a.m. - 6 p.m.

Seven New York State hard cider producers are coming to the Union Square Greenmarket to show off their apple-y libations at our Cider Summer event. 

Come on out and meet your new favorite hard cider. 

Participating Cideries:
Brooklyn Cider House
Hudson Valley Farmhouse Cider
Nine Pin Cider
Good Life Farm-Kite & String Cider
Metal House Cider
Fishkill Farms' Treasury Cider 
Descendant Cider Co.

Greenmarket Home Bakers Meet-up

February 6, 2018

Home Bakers Meet-up
Monday, February 26th 
Project Farmhouse, 76 East 13th Street (Manhattan)
Tickets $20

Break bread with Greenmarket Regional Grains Project and your fellow home bakers! Bakers of all experience levels are welcome to swap samples with fellow grain geeks and share secrets on how to get a really crusty crust. Some of New York City's best professional bakers, including Austin Hall of She Wolf Bakery, Sharon Burns-Leader of Bread Alone Bakery, and Peter Endriss of Runner & Stone will also be on hand to talk tips and techniques.

Bring a loaf of your favorite home baked bread, made with locally-grown grains and flours, and copies of your recipe and/or starter to trade with others. 

Tickets include event entry and one drink.

Purchase grains and flours from the Greenmarket Grainstand at the Union Square Greenmarket on Wednesdays and Saturdays, and other locations listed here.

THANK YOU to our sponsors Meyers USAToast AleMockmill, and Maine Grains.

All proceeds benefit the Greenmarket Regional Grains Project. 

Greenmarket Winter Warrior 'Fly Somewhere Warm' Contest

February 1, 2018



You know who you are Winter Warriors -- it's 20 degrees outside and you're piling on the layers, getting Fido into his doggie-sweater, and grabbing the frozen compost -- all in preparation for your farmers market trip. We want to reward you for your Greenmarket love and loyalty with a chance to win two travel certificates, good for the base fare of two roundtrip JetBlue flights (excluding taxes/fees)!

Sweepstakes Rules: 

  • Visit any one of the 24 Year-Round Greenmarket Farmers Markets during open market hours between February 15 – 28, 2018
     
  • Take a photo and post it to your Instagram account with the hashtag #GMKTWinterWarrior and #contest. Limit one entry per Instagram account per day.
     
  • Photos can be selfies, or they can be shots of vegetables, farmers (with their permission), any kind of wintry Greenmarket cheer. As long as the photo is taken inside any one of the 24 Year-Round Greenmarket Farmers Markets during open market hours and posted to Instagram with the hashtag #GMTKWinterWarrior, it is a chance to win!  
     
  • On March 1st  2018, GrowNYC will pick one lucky winner to receive two travel certificates, good for the base fare of two roundtrip JetBlue flights (excluding taxes/fees)! These vouchers must be used by June 15, 2018. It’s a fast turnaround, but there’s enough time to get somewhere warm.
     
  • GrowNYC and Greenmarket staff, volunteers, farm staff, or farmers, or family members are not eligible to win.

NO PURCHASE NECESSARY. Open to legal residents of the U.S., DC & PR, 18 years and older. Contest ends at 11:59:59 PM ET on 2/28/18. Void where prohibited. See Official Rules for details.

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