In January 2010 at The Northeast Organic Farming Association (NOFA) NY’s 2010 farming and gardening conference in Saratoga Greenmarket again played a key role in advancing regional grain production by participating in a day-long grain summit to discuss critical issues. In the morning, three millers ranging from large to small scale, gave an overview of their operations, and identified constraints and opportunities for regional wheat production including Sam Sherman, of Champlain Valley Milling, an organic mill in business since 1985; Lee Purdy of Westwind Milling, an organic stoneground milling enterprise in Linden, MI, that works with a community of local farmers; and Greg Mol and Thor Oechsner of Farmer Ground Flour, a mill established in Trumansburg, NY, in 2009.

In the afternoon a series of panel discussions explored issues ranging from producing high quality wheat (with results from 2009 on-farm trials); cleaning, dehulling, and storing; and marketing approaches. Panelists included Klaas Martens of Lakeview Organic Grain, Greenmarket's June Russell, Matt Funicello of Rock Hill Bakehouse, and Kit and Cathy Kelley, who, along with vegetables, grow and market wheat on a small farm near Danville, PA.

June Russell discussed Greenmarket’s efforts to educate bakers and consumers on where to source and how to use fresh regional grains. She also talked about Greenmarket’s ability to create markets and get press for new products, which thanks to the city’s formidable consumers, chefs and restaurants,  is one of the world’s most influential and powerful consumer markets.