YUM Fresh Food is a group buying program aimed at increasing access to affordable, quality produce in the Washington Heights community. The program allows residents of Washington Heights to purchase fresh produce at wholesale prices in variety bags that change from week to week. Since the onset of the program in June 2010, YUM has distributed more than 2,000 bags and over 35,000 pounds of fresh produce in the Washington Heights area.
A partnership between GrowNYC and Isabella Geriatric Center, a senior care and resource center in Washington Heights, YUM also seeks to create opportunities for senior citizens to actively address issues of food access. Isabella finds and trains seniors who work with GrowNYC and Isabella staff to choose which foods the program will offer, plan food packaging, create marketing materials, and conduct outreach to the greater Washington Heights community.