The Bronx Terminal Market closed in 2004 and over the years many farmers have abandoned direct wholesaling from outdoor markets as the wholesale food industry has changed. However, the last bastion of these growers continues to sell their produce in the Bronx. This group of farmers had struggled since the closing of this market in 2004 to find an appropriate space for their wholesale businesses that allow them to retain customers and sell together as a group.
In early2013, thanks to funding from Empire State Development and donation of space and operational support from Oak Point Properties LLC, GrowNYC opened the Wholesale Greenmarket on a lot on the Oak Point property. This site offers space that is affordable for farmers to rent, conveniently located on the Hunts Point Peninsula and adjacent to Jetro, a leading supplier of small grocers, bodegas, and restaurants. With a backdrop of the lights of Manhattan reflecting off the East River, growers set up crates of their product alongside their trucks and sell their locally-grown fruits, vegetables, plants, and flowers at competitive wholesale prices. Throughout the early morning – from 2am-8am – wholesale buyers from NYC, New Jersey, and Westchester, many of whom have followed these growers over the years, purchase produce for their businesses and organizations, often arriving back at their retail stores, restaurants, or distribution site just as their clients are waking up.
The majority of products are harvested less then 24 hours before arriving at the Wholesale Greenmarket