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GrowNYC Annual Report 2012 | Letter from the Director

marcelLetter from the Executive Director

Dear New Yorker,

Perhaps you are reading this in the digital version of GrowNYC’s annual report. If not, we encourage you to stay up to date with us via new media like Facebook or our e-newsletters so you can have timely and useful information to help you lead a life that has a reduced ecological footprint. It’s an example of how GrowNYC strives to stay relevant, respond nimbly to emerging issues, and take every sustainable action we can. Other examples include: As part of GrowNYC’s decades long commitment to supporting small farmers, we’ve expanded our service offerings to include business, financial, legal, and marketing advice and resources to all Greenmarket producers. This new project, FARMroots, seeks to strengthen the region’s agricultural field by providing the exact kinds of help that farmers themselves have told us are needed to keep farming and farms thriving.

The ability to take action quickly and creatively is something GrowNYC put to good use in the wake of Super Storm Sandy: we relocated Greenmarkets and coordinated and assisted in relief efforts including at market donate-a-bag which resulted in 45,000 lbs. of fresh healthy produce going to in-need communities. We quickly reached out to community gardens in order to assess damage and continue to work on behalf of the 10% that suffered impacts.

Two major goals of GrowNYC are coming together at Manhattan’s Wagner MS: educate young people about how to lead lives that improve their personal health and that of the environment around them; and program as many initiatives as possible under one roof so that eating, growing, learning, and going green become second nature. Wagner is serving as a model to demonstrate that,
when given the tools and the opportunities, a school, business, household, or even an entire city can live sustainably.

A natural outgrowth of our work to promote local food and those who produce it is Greenmarket Co., the city’s first all regional wholesale food distributor. We’re currently supplying supermarkets, restaurants, specialty grocers, caterers, bodegas, senior centers, non-profit organizations, and our own food access programs in underserved neighborhoods such as Youthmarket farm stands. Of course, what we’re doing, we’re doing with you.

With your help – Volunteer. LINK TO VOLUNTEER SIGN-UP
With your support – Contribute. LINK TO DONATE PAGE
With your interest – Get (and stay) involved. ADD LINKS TO FB LIKE,

We can’t thank you enough for your time, your energy, your support. Together we are getting it done. Remember, it’s easy, it matters.



Marcel Van Ooyen
Executive Director